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Norte 2020

NORTE 2020

Investing in Competitive Advantages through Innovation and Differentiation

Project Title: O Setenta – Investing in Competitive Advantages through Innovation and Differentiation

Project Code: NORTE-02-0853-FEDER-042914

Main Objective: Strengthen the competitiveness of SMEs

Region of Intervention: Northern Portugal

Beneficiary Entity: Serralharia O Setenta S.A

 

Approval Date: 14-08-2019

Start Date: 21-01-2019

Completion Date: 20-01-2021

Total Eligible Cost: 1.367.542,20 EUR

EU Financial Support – ERDF: 397.028,38 EUR

This project falls under the typology “Capacity Increase,” as O Setenta aims to expand its production capacity by approximately 21%. To achieve this, the project includes investments in production, organizational structure, and marketing. It incorporates the acquisition of faster, automated equipment with lower operating costs and improved quality, enabling the implementation of optimized processes. These upgrades will allow the company to offer higher value-added products, with better quality and shorter lead times, thereby reinforcing its installed capacity.

An increase in productive capacity is expected, with Gross Production Value (GPV) rising from €8,880,526.06 (pre-project) to €10,755,894.58 (post-project). The overall goal is to equip the company technologically to design, produce, and market more and better products—enhancing their features and applications—while promoting continuous innovation and differentiation in the market to respond swiftly and effectively to the demands of discerning customers.

 

Strategic and Specific Objectives:

  • Boost operations through differentiation, diversification, and innovation to take a pioneering position in the market and strengthen its positioning
  • Enhance the ability to develop distinctive products through innovative activities that advance the company up the value chain
  • Promote a sustained strategy of proximity to clients, addressing their specific needs and building a diversified customer portfolio
  • Strengthen global market presence by consolidating sales in existing markets (Gibraltar and France) and entering three new markets: Spain, Cape Verde, and Angola
  • Intensify the use of new management tools and information technologies, with a focus on information integration and digital marketing as a means of promotion and sales
  • Achieve, by 2023, a total turnover (TN) of €10,682,000 and an international turnover (IT) of €4,272,800 (40% of total), demonstrating the company’s financial viability and sustainability
 

Expected Results of the Project:

  • Gross Value Added (GVA) – post-project: €4,303,856.20
  • Creation of Qualified Jobs (CQJ) – post-project: 2 new positions
  • Turnover (TN) – post-project: €10,682,000.00
  • International Turnover (IT) – post-project: €4,272,800.00

 

NORTE 2020

Professional Training

Project Title: O Setenta – Formação Profissional

Project Code: NORTE-06-3560-FSE-046894

Main Objective: Promote sustainability and quality employment and support labour mobility

Região de Intervenção: Northern Portugal (Cávado)

Beneficiary Entity: Serralharia O Setenta S.A

 

Approval Date: 02-04-2020

Start Date: 21-01-2019

Completion Date: 20-01-2021

Total Eligible Cost: 115.083,50 EUR

EU Financial Support:  FSE: 9.050,10 EUR

Objectives, Activities, and Expected/Achieved Results

The main goal of this project was to achieve the following results:

a) Activity Execution Rate – Measured by the ratio between the number of training hours planned and the number of training hours actually delivered under the project: 100%

b) Employee Perception of Improved Skills – Percentage of employees who, based on a survey, consider themselves more capable in areas of innovation and management, relative to the total number of participants: 100%